Ryan D. Wells
The work is the proof.
From global companies to community organizations and political campaigns, these projects reflect a simple idea: thoughtful strategy and strong execution belong together.
Philabundance
Hunger Awareness Month Campaign
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The Challenge
Philabundance wanted to raise awareness of hunger and food insecurity across the Philadelphia region during Hunger Awareness Month.
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My Role
Strategist · Executive Producer · Creative Director · Writer
I developed the campaign strategy and creative concept, shaped the narrative, wrote the films, and led production through delivery.
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Impact
The campaign aired more than 23,000 times across regional media, with additional visibility through SEPTA digital screens and full bus wraps across Philadelphia.
GSK
Win for Meningitis Campaign
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The Challenge
GSK launched Win for Meningitis, a global awareness campaign about a rare but potentially deadly disease, pairing para-athletes who survived meningitis with newborn babies in a powerful series of portraits by world-renowned photographer Anne Geddes.
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My Role
Producer · Director · Editor
I led a documentary crew embedded with Geddes and the campaign team during the five-day New York shoot, capturing athlete stories, behind-the-scenes moments, and daily content for GSK’s social and digital channels.
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Impact
The U.S. campaign launched at BlogHer 2016 in Los Angeles, bringing the campaign and its stories to more than 3,500 creators and influencers.
Mid-County Democratic CommitteeÂ
Middletown Township District 3 Special Election
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The Challenge
MCDC needed to introduce candidate Cathleen Albertson to voters in a low-turnout special election and build awareness within a highly targeted electorate.
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My Role
Strategist · Producer · Director · Editor
I developed and produced a series of short-form candidate videos designed for paid and organic social, creating a more personal and direct way for voters to get to know the candidate.
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Impact
The campaign generated more than 3,500 views across Facebook and Instagram against a target audience of approximately 1,500 voters. Albertson won the election with more than 65% of the vote.