THE CHALLENGE Raise awareness of hunger and food insecurity across the Philadelphia region through an integrated campaign spanning television, digital, social, print, and experiential. MY ROLE Strategist · Executive Producer · Creative Director I developed the campaign strategy and creative concept, wrote the films and led production through delivery. IMPACT 23,000+ regional media airings, with additional visibility through SEPTA digital screens and full bus wraps across Philadelphia.

THE CHALLENGE Bring GSK's global meningitis awareness campaign to life through documentary storytelling featuring survivors, newborn babies, and world-renowned photographer Anne Geddes. MY ROLE Producer · Director · Editor I led the documentary crew, capturing and shaping athlete stories and behind-the-scenes content for rapid release across GSK's digital channels. IMPACT Launched at BlogHer 2016, connecting with 3,500+ bloggers and content creators and extending the campaign's message across social and digital channels.

THE CHALLENGE Quickly introduce candidate Cathleen Albertson to District 3 voters and build familiarity and trust during a short special-election campaign. MY ROLE Strategist · Director · Editor I developed the video strategy, directed interviews and shaped content designed for paid and organic social media. IMPACT Generated 3,500+ video views within a target audience of approximately 1,500 voters. Cathleen won with more than 65% of the vote.